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Fubo to Launch Pause Ads and Interactive Commercials in Bid to Raise Revenues and Boost Engagement

May 01, 2024

A 2023 study conducted by Parks Associates showed that interactive video can increase engagement for streaming platforms, and interactive ads might produce the same effect for advertisers.

From the article, "Fubo to Launch Pause Ads and Interactive Commercials in Bid to Raise Revenues and Boost Engagement" by David Satin.

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Fubo to Launch Pause Ads and Interactive Commercials in Bid to Raise Revenues and Boost Engagement

Previously In The News

Builder Designs Houses That Can Run For Weeks Without Power

Hollywood Turns the Page on the Metaverse – and Disney Just Got the Memo | Analysis

Nearly 20% of US households have over 3 Apple devices

Is Amazon Spending Too Much to Grow Prime Memberships?

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