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From FAST channels to co-viewing, CTV advertising will look different in 2024

November 29, 2023

OTT

streaming

advertising

Digiday

FAST

Free ad-supported television is growing dramatically. According to Parks Associates, U.S. ad-supported streaming households surged to 41% in this year’s third quarter, up from 31% in Q1 2023.

From the article, "From FAST channels to co-viewing, CTV advertising will look different in 2024" from Digiday

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Shipshape Adds Two of Leading Manufacturers of Smart Sump Pumps to their Integrated Smart Home Ecosystem

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Subscription Fatigue Growing as Churn Rate Hits 47%; Price Considerations Most Common Reason

Subscription Fatigue Growing as Churn Rate Hits 47%; Price Considerations Most Common Reason The numbers from Civic Science are reinforced by new data from Parks Associates, which shows the average...

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About Parks Associates

From FAST channels to co-viewing, CTV advertising will look different in 2024

Previously In The News

Peacock’s trick to keep subscribers coming back? Emails—billions of them

46% OF HOUSEHOLDS IN THE UNITED STATES HAVE FIVE OR MORE SERVICES

Shipshape Adds Two of Leading Manufacturers of Smart Sump Pumps to their Integrated Smart Home Ecosystem

Subscription Fatigue Growing as Churn Rate Hits 47%; Price Considerations Most Common Reason

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