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Free ESPN in Dorm Rooms Gives Comcast Access to Future Customers

September 19, 2017

A study by Parks Associates found that password-sharing cost the TV industry $500 million in 2015. On its website, Comcast advertises its college streaming service by telling students: “Mooch no more.”

For the company, the long-term goal is for students to become customers when they leave school, get jobs and can afford a cable bill that typically costs $85 a month or more.

From the article "Free ESPN in Dorm Rooms Gives Comcast Access to Future Customers" by Gerry Smith.

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About Parks Associates

Free ESPN in Dorm Rooms Gives Comcast Access to Future Customers

Previously In The News

New Route to New Revenue: Detect & Respond to Credentials Sharing

Google developing next-gen Chromecast streamer

TV antennas are making a comeback in the age of digital streaming

Epix Enters the Direct-to-Consumer Streaming Fray

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