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Free ESPN in Dorm Rooms Gives Comcast Access to Future Customers

A study by Parks Associates found that password-sharing cost the TV industry $500 million in 2015. On its website, Comcast advertises its college streaming service by telling students: “Mooch no more.”

For the company, the long-term goal is for students to become customers when they leave school, get jobs and can afford a cable bill that typically costs $85 a month or more.

From the article "Free ESPN in Dorm Rooms Gives Comcast Access to Future Customers" by Gerry Smith.

Previously In The News

56 million (46%) US Internet households are cord cutters, and 12% are cord nevers – Parks Associates

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Parks Associates’ latest research from its Video Services Consumer Insights Dashboard reports that 56 million (46 per cent) of US internet households are cord cutters, which highlights the dominance o...

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