Providing Market Intelligence for 40 Years

In The News

Four In Ten US Phone Owners Using Voice Recognition Software

A total of 39 percent of smartphone owners in the US are using some sort of voice recognition software such as Siri or Google Now, according to a study by Parks Associates. In terms of market share, Apple’s platform is currently outpacing Android, with over half of iPhone owners using voice recognition compared to less than a third of Android phone owners. In fact, use of the "Siri" voice recognition software among iPhone users increased from 40 percent to 52 percent between 2013 and 2015, said the report, adding that younger users are particularly drawn to the feature. A total of 48 percent of smartphone users aged 18-24 use voice recognition software.

From the article "Four In Ten US Phone Owners Using Voice Recognition Software" by telecompaper.com

Previously In The News

Apple explored a TV-streaming dongle as a cheap alternative to Apple TV

Apple's commitment to the high end has crimped its market share of streaming players, preventing it from dominating an exploding market. The number of households with a streaming player has quadrupled...

Fitbit, Apple Watch could bring new era of health monitoring

Sixteen percent of US households with broadband connections report owning at least one smartwatch, according to data from Parks Associates, a market research firm. That's up from 4 percent in the firs...

At CES 2019, Apple finally sets iTunes, AirPlay loose

The number of households with a streaming player has quadrupled in the last five years, according to Parks Associates, but Apple trails Roku and Amazon in market share, and it seldom discounts its pri...

Amazon Fire TV tops 30 million active users, seeming to beat Roku

The market for video streaming devices is exploding. The number of households with a streaming player has quadrupled in the last five years, according to Parks Associates, and Roku and Amazon have bee...