Providing market intelligence for more than 35 years

In The News

For years, Amazon ruled the smart speaker market. Now the crown is slipping

And these aren’t the only signs that Amazon’s dominance starting to shake. “We are seeing Amazon-branded devices are going down compared to the other players,” Dina Abdelrazik, a smart home research analyst at Parks Associates, told The Ambient. “But Amazon is without a doubt still dominant in the market.”

From the article "For years, Amazon ruled the smart speaker market. Now the crown is slipping" by Hugh Langley.

Previously In The News

One-Quarter Of Millennial-Led Households Are OTT-Only: Parks

Looking at the OTT market, Parks says that 60 percent of OTT video services require a subscription, and 64 percent of broadband-enabled U.S. households subscribe to an OTT video service (up from 59 pe...

Pay TV Meets OTT: 1 in 5 Get Streaming Service Through Pay TV

It's the embodiment of "If you can't beat 'em, join 'em": Researcher Parks Associates released data today showing that 21 percent of pay TV subscribers in the U.S. also subscribe to a streaming servic...

Hulu Mounts Push To Draw And Keep Subscribers: Executive

Luring and keeping customers is becoming harder as the online streaming market gets more crowded and subscribers, freed from cable television's contract model, can cancel service with a click of the m...

OTT At A Tipping Point, Poised For Rapid Growth

Parks Associates estimates that 86 million streaming media players will be sold globally in 2019. And as streaming subscriber counts continue to grow, the services will be better positioned to bid for...