Providing market intelligence for more than 35 years

In The News

Fitness tracker market to top $5bn by 2019

The fitness tracker industry is set to almost triple from one valued at $2 billion in 2014, to $5.4 billion by 2019.

That's according to Parks Associates, emerging consumer tech analyst, who also stated that "connected health devices" jumped from 24% adoption in the US in 2013, up to 30% by the end of last year.

"The most popular devices are exercise equipment with built-in app support and digital pedometers with wireless connectivity," read a statement promoting its latest report - Digitally Fit: Products and Services for Connected Consumers.

From the article "Fitness tracker market to top $5bn by 2019" by Paul Lamkin.

Previously In The News

Netflix Earnings Preview: Is Streaming Video Giant Still Snagging New Subscribers?

On top of that, the industry churn rate—a metric used to reflect cancelled subscriptions to streaming services overall—shot up 41% in Q1, the most recent statistic available, as consumers experimented...

What Should Apple Name Its Next New iPhone?

Pew has also reported that 68% of smartphone owners use their phone to follow along with breaking news events at least occasionally, 67% use their phone for turn-by-turn navigation while driving, and...

Women Know What Consumers Want: VCs Need To Wise Up

A whopping 117 million Americans are expected to need assistance with caregiving, according The Caregiving Innovation Frontiers by AARP and Parks Associates. It’s a $42.9 billion market. Yet, perhaps...

WWE's Stephanie McMahon on the Power of Letting Fans Call the Shots

The company is a leader in the streaming market—it launched an OTT (over-the-top) Internet-based streaming service in 2014. According to research firm Parks Associates, the WWE’s service is the fifth...