Providing Market Intelligence for 40 Years

In The News

Fitness tracker market to top $5bn by 2019

The fitness tracker industry is set to almost triple from one valued at $2 billion in 2014, to $5.4 billion by 2019.

That's according to Parks Associates, emerging consumer tech analyst, who also stated that "connected health devices" jumped from 24% adoption in the US in 2013, up to 30% by the end of last year.

"The most popular devices are exercise equipment with built-in app support and digital pedometers with wireless connectivity," read a statement promoting its latest report - Digitally Fit: Products and Services for Connected Consumers.

From the article "Fitness tracker market to top $5bn by 2019" by Paul Lamkin.

Previously In The News

Fitbit, Apple Watch could bring new era of health monitoring

Sixteen percent of US households with broadband connections report owning at least one smartwatch, according to data from Parks Associates, a market research firm. That's up from 4 percent in the firs...

What Hulu needs to beat Netflix

Loyalty is the name of the game for places like Netflix and Hulu going forward, Callahan says. “It’s much easier to keep a customer than acquire a new one,” he explains. High turnover has been one...

Amazon's New Netflix Competitor Is A Bad Deal For Most People

The benefit is that you can cancel any time you want, and are only committed on a month-to-month basis. This might serve as a good move for Amazon, allowing people to dip their toes into the Prime wat...

Netflix's Subscribers Are Much More Loyal Than Hulu And Amazon Prime's

Netflix has by far the most loyal subscribers of its competitors, according to new research by Parks Associates. Analysts found that Netflix subscribers were much less likely to cancel than those o...