Providing market intelligence for more than 35 years

In The News

Fitness tracker market to top $5bn by 2019

The fitness tracker industry is set to almost triple from one valued at $2 billion in 2014, to $5.4 billion by 2019.

That's according to Parks Associates, emerging consumer tech analyst, who also stated that "connected health devices" jumped from 24% adoption in the US in 2013, up to 30% by the end of last year.

"The most popular devices are exercise equipment with built-in app support and digital pedometers with wireless connectivity," read a statement promoting its latest report - Digitally Fit: Products and Services for Connected Consumers.

From the article "Fitness tracker market to top $5bn by 2019" by Paul Lamkin.

Previously In The News

Ranking The Most Popular Sports OTT Networks

NFL Game Pass is the most popular sports OTT video service in the U.S., according to Parks Associates, although at this point sports video services are still a relatively niche market. Overall, jus...

Amazon Takes On Netflix With $8.99 Monthly Video Streaming Service

Netflix is by far the biggest online streaming video service. Last week, researcher Parks Associates estimated that about half of all U.S. households with a broadband Internet connection subscribed to...

Amazon Opens Prime Video To Monthly Memberships In A Challenge To Netflix

Surveys by consulting firm Parks Associates found that many people who signed up for Prime Video's free 30-day trial were not converting to subscribers. About 34% of people surveyed by Parks Associ...

Euro SVOD Lags The US

New research from Parks Associates shows that in the UK, 55% of broadband homes watch OTT video. In France, the total is 51%. The levels of OTT usage lag that of the US, where 70% of broadband home...