Providing Market Intelligence for 40 Years

In The News

Fitness Tracker Market ‘To Hit $5bn By 2019’

The global revenues for smartphone-connected fitness tracking devices and equipment will explode over the next few years, new research has claimed.

A report from research firm Parks Associates estimates that the fitness tracker market will grow from $2bn in 2014 to $5.4bn by 2019 as more and more manufacturers enter what is becoming an increasingly lucrative market.

This follows the release of several high-profile devices in recent months, including Microsoft’s Band wearable (pictured below).

“Our latest data finds adoption of connected health devices increased from 24 percent of US broadband households at the beginning of 2013 to nearly 30 percent by the end of 2014,” said Harry Wang, director of health and mobile product research at Parks Associates. “The most popular devices are exercise equipment with built-in app support and digital pedometers with wireless connectivity.”

From the article "Fitness Tracker Market ‘To Hit $5bn By 2019’" by Michael Moore.

Previously In The News

How Roku Morphed From a Quirky Hardware Startup to a TV Streaming Powerhouse

Roku has kept its eye on simplicity ever since that first player while also making products that often are far more affordable than those of its competition. “People underappreciate how important pric...

Alphabet Inc Takes One More Step Toward Becoming a TV Powerhouse

The irony is that YouTube TV may well get the growth it’s seeking sooner than anybody expects. Late last year a Parks Associates survey determined that the nascent YouTube Red was consumers’ seventh-f...

The U.S. has nearly 300 OTT services to choose from

Using its OTT Video Market Tracker tool, Parks Associates has found that the number of OTT services in the United States has reached nearly 300. The firm said the total is more than double the amou...

HBO Now Has 800,000 Paying Subscribers Since April Launch

“In the past year we keep seeing more and more services coming up, more niche services,” said Glenn Hower, an analyst with market research firm Parks Associates. There’s Netflix, which has been str...