Providing market intelligence for more than 35 years

In The News

First Click: The new Apple TV moved to HDMI 1 in just four days

Last year, Apple held 40.6 percent of the global streaming device market according to a Frost & Sullivan report. The annual update to its Streaming Media Devices study showed that the market nearly doubled to about 31 million units sold in 2014 thanks largely to a surge of about 10 million Chromecast shipments. Roku came in third with a 13 percent share, while Amazon trailed with 8 percent. (WD is lumped in other, presumably.) A Parks Associates report says that people spend more time on Roku devices, however, with 37 percent of the 2014 US streaming usage pie. Google’s Chromecast accounted for 19 percent of usage while Apple accounted for just 17 percent.

ONE LESS REMOTE CONTROL AND ONE LESS HDMI DEVICE
Parks Associates estimates that 86 million streaming media devices will be sold globally in 2019, whereas Frost and Sullivan is more cautious with an estimate of 40 million sales in 2020. Either way, those numbers pale in comparison to the 50 million iOS devices Apple sells every three months (the company has sold over a billion iOS devices in total). The new Apple TV makes it more difficult for Roku, Google, Amazon, and others to attract the attention of all those Apple households now that a single microconsole can play iOS games, download iOS apps, and stream any media you own, whether it’s over AirPlay, purchased from the iTunes store, or stolen from The Pirate Bay.

From the article "First Click: The new Apple TV moved to HDMI 1 in just four days" by Thomas Ricker.

Previously In The News

How to Build Lifelong Residential Customers

New data from Parks Associates reveals that the more smart home devices a user has, the more likely they are to own a security system. In her June “The Smart Money” column in Security Business, Parks...

Smart Home Pricing Strategies and Financing Solutions

According to Parks Associates, 31% of U.S. households have a smart home security system. As more products and manufacturers enter the market and it becomes more competitive, product pricing also needs...

The Smart Money: MDU Technology Overview

Parks Associates' recent custom research with SKBM reveals the impact of new tech in multifamily housing. The impact of these solutions can vary widely, depending on the age of the building and the...

Experts Say These Smart Security Upgrades Add the Most Home Value

When it comes to the smart home, security devices are very high on the list of things buyers want: A Security.org study showed that 78% of homebuyers would be willing to pay more for a home that comes...