Providing market intelligence for more than 35 years

In The News

Faster Broadband Speeds Drive More Switching Than Lower Fees

New research from Parks Associates (www.parksassociates.com) shows that nine percent of U.S. broadband households switched broadband providers in the past 12 months, with 35 percent of them doing so to get a faster broadband speed. Only 18 percent of switchers changed because a different provider offered a lower price at a comparable speed.

From the article "Faster Broadband Speeds Drive More Switching Than Lower Fees" by mactech.com

Previously In The News

Starving for Kitchen Technology

The home builder is making it easy for set up and for ongoing management. In a 2017 Parks Associates report, Smart Kitchens: Intelligent Planning Shopping and Cooking, one-fifth of smart appliances ow...

The Challenge of Net Zero Beyond California

As a result, ZE builders focus on the attributes of a higher quality home, which provides the homeowner with a healthier, quieter, more comfortable, and more energy-efficient home. A key message is th...

Subscriptions account for nearly 86% of US internet TV and movie spending

New research from Parks Associates finds that subscriptions, formerly representing just over half of total online video spending in 2012, now account for nearly 86% of all internet spending on TV and...

Netflix Is Winning Streaming’s Own ‘Squid Game’

Netflix has been criticized for not having enough enduring franchises like Marvel and Star Wars. Having those would certainly aid its efforts to expand into merchandise licensing, which is one of Walt...