Providing Market Intelligence for 40 Years

In The News

Exploring the Rise of Smart Security Solutions in Households

Parks Associates has conducted insightful research highlighting the significant adoption of security solutions in homes across the country. Their findings reveal that a notable 47% of US internet households have already integrated some form of security solution, whether it's through a comprehensive security system or specific security devices. Moreover, 35% of these households have opted for paid security services, reflecting a growing recognition of the importance of safety and security in daily life.

As part of its ongoing efforts to address the evolving landscape of security, Parks Associates will host the CONNECTIONS™ virtual roundtable in collaboration with Ubiety Technologies.

Elizabeth Parks, President & CMO of Parks Associates, highlighted the transformative potential of technologies like intelligent presence detection and contextual awareness. According to her, these advancements are not just incremental upgrades; they are revolutionizing traditional security systems into smart platforms that proactively meet user needs. By reducing false alarms and enhancing user experience, these innovations significantly increase the value offered to consumers.

In addition to discussions about the changing landscape of security technologies, Parks Associates has found that 40% of internet households value the immediate capability an AI-driven smart home application offers, specifically the ability to detect and notify them of unknown individuals approaching their homes.

From the article, "Exploring the Rise of Smart Security Solutions in Households" by Riley Hayes

Previously In The News

NAB Puts The Future Focus On OTT In Vegas

In other OTT highlights Parks Associates will cover their latest research in “Adoption, Churn, and the Risky Lives of OTT Video Services;” while panel “Mobile Video’s Explosion: Personalized TV Has Ar...

'Skinny bundles' step up challenge to US Big Cable

Skinny offerings are aimed at young viewers and "cord cutters" loath to pay $100 or more to be force-fed hundreds of channels in hefty bundles and accustomed to streaming shows they want, when they de...

Summer vacation’s coming, is your home prepared to be left alone?

The majority of U.S. households with broadband connections believe a device that would notify them about smoke and fire alarms is "highly appealing," according to research firm Parks Associates, which...

Canada: Broadband households and interests on smart home services

Brad Russell, research director, Connected Homes, Parks Associates, said: “Canada’s security market is stable but with high attrition rates, which makes market expansion difficult, and the security pr...

Phone:
972-490-1113
Mailing Address:
2301 West Plano Parkway, Suite 210, Plano, TX 75075
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Connectivity and Mobility Small-to-medium Business (SMB) MDU
Services
Research Memberships Visibility Memberships Streaming Video Tracker Smart Home and Security Tracker Broadband Market Tracker Channel Analytics
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces
Resources
Press Releases Analyst Blog Parks in the News
Store
View Your Cart
About Us
Overview Team Contact Us Privacy Policy

Follow:

© 2023-2026 Parks Associates. All Rights Reserved. Privacy Policy

Design & Developed By Agency Partner Interactive