Providing Market Intelligence for 40 Years

In The News

Exploring the Rise of Smart Security Solutions in Households

Parks Associates has conducted insightful research highlighting the significant adoption of security solutions in homes across the country. Their findings reveal that a notable 47% of US internet households have already integrated some form of security solution, whether it's through a comprehensive security system or specific security devices. Moreover, 35% of these households have opted for paid security services, reflecting a growing recognition of the importance of safety and security in daily life.

As part of its ongoing efforts to address the evolving landscape of security, Parks Associates will host the CONNECTIONS™ virtual roundtable in collaboration with Ubiety Technologies.

Elizabeth Parks, President & CMO of Parks Associates, highlighted the transformative potential of technologies like intelligent presence detection and contextual awareness. According to her, these advancements are not just incremental upgrades; they are revolutionizing traditional security systems into smart platforms that proactively meet user needs. By reducing false alarms and enhancing user experience, these innovations significantly increase the value offered to consumers.

In addition to discussions about the changing landscape of security technologies, Parks Associates has found that 40% of internet households value the immediate capability an AI-driven smart home application offers, specifically the ability to detect and notify them of unknown individuals approaching their homes.

From the article, "Exploring the Rise of Smart Security Solutions in Households" by Riley Hayes

Previously In The News

Sprint Launches New Unlimited Freedom Plan With Unlimited Data, Talk And Text

Wireless data usage is growing steadily from 2015 to 2016 as consumers shift data-heavy activities from desktop to mobile. According to Parks Associates’ latest survey data, average monthly wireless d...

Mobile Payments And IoT Trends For Smartwatches

Internet of things, monitoring for insurance and mobile wallet expansion are three of the key emerging smartwatch app trends found in research by Parks Associates. Leading Smart Watch Apps: Insights i...

Consumers to TV Providers: Careful with My Data

One in five internet households report being “highly sensitive” to how TV content providers collect and use data about family members and their activities, according to the latest research from Parks...

DirecTV Now Goes 'Gangbusters,' And AT&T Stops The Bleeding

Before news broke Friday that AT&T has stopped bleeding TV customers, Parks Associates tried to put a finger on what sort of subscriber numbers for the company’s new streaming TV service would warrant...

Phone:
972-490-1113
Mailing Address:
2301 West Plano Parkway, Suite 210, Plano, TX 75075
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Broadband Small-to-medium Business (SMB) Connected Health
Services
Research Services: Custom and Consulting Research Projects Streaming Video Tracker Security Tracker Smart Home Tracker
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces Upcoming Industry Events
Resources
Press Releases Analyst Blog Parks in the News Connected Consumer Podcast 
About Us
Overview Team Contact Us
Store
View Your Cart

Follow Us to stay informed

© 2023-2025 Parks Associates. All Rights Reserved. Privacy Policy

Design & Developed By Agency Partner Interactive