Providing Market Intelligence for 40 Years

In The News

Evolution of the streaming video device market

The streaming video device market continues to evolve – amid growing consolidation around a handful of devices and platforms. Amid a slowing economy and the threat of inflation, consumer spending slowed over 2022. Despite this, consumers remained invested in streaming video consumption, with a record-high 23% of internet households subscribed to 9 or more services in Q1 2022 according the Parks Associates. The streaming device market is maturing rapidly as a result.
Both consumers and industry stakeholders are focusing on the smart TV as the entertainment centerpiece of the home. Though other platforms, such as game consoles, are still used to consume video, consumers are moving to the smart TV as their device of choice and secondarily towards streaming players. Similarly, advertisers, measurement companies, and other industry players now consider the smart TV as the key video consumption device in the home.
Competitive evolution today is as much about software and UX as hardware. Consumers are overwhelmed by streaming video choices and looking for devices to simplify their experience.

 

Consumers frequently face a confusing overload of service and content choices, and the industry is competing to deliver evolved user experiences that address this via content-first interfaces, personalized super-aggregation, and more.
The smart TV and streaming media player markets are heavily stratified. Ecosystem giants and platform owners dominate today's streaming device market. Samsung, Roku, Amazon, LG, Vizio, and

Google are the main players controlling the point of consumption and are expected to only become more powerful within the streaming industry over time.
As the market progresses in 2023 and beyond in particularly challenging economic conditions, a higher level of competition between major ecosystem and platform vendors is expected to benefit consumers. However, the streaming video device market has become increasingly unattractive for new entrants. Smart TV adoption is rising while streaming media players have plateaued; both remain important.


Game console adoption continues to trend downward, in contrast. Most TV models are now smart TVs, so the natural replacement cycle continues to drive incremental adoption. Smart TVs are the dominant video consumption device. Samsung has the most vital position in the smart TV market by a wide margin. Amazon now leads the market for streaming media players, with Roku closely behind it.
 

Previously In The News

More Than 20 Percent of U.S. Broadband Households Plan To Buy A Smart Combo Sensor This Year, Research Firm Says

Parks Research Analyst Brad Russell reports that research shows more than 60 percent of U.S. broadband households have someone with a chronic condition, while the number of people 65-85 will account f...

Study Shows About 80 Percent Of U.S. Spanish-Language HHs Subscribe To One Or More OTT Video Services

A new report from Parks Associates indicates that bilingual Spanish-language broadband households in the U.S. are more likely to have pay TV and OTT video service subscriptions than the average U.S. b...

Smart Appliances: Lots of Attention, But Low Market Adoption

New consumer research from Parks finds that less than 5 percent of U.S. broadband households own a smart appliance such as a full-sized refrigerator, oven, dishwasher or washer/dryer that can be monit...

Connected Devices Tech Support Service Launched By Verizon

Research firm Parks Associates estimates that nearly 24 percent of U.S. broadband households will have an IP camera by 2020, while more than 50 percent will have a smart home controller and 26 percent...

Phone:
972-490-1113
Mailing Address:
2301 West Plano Parkway, Suite 210, Plano, TX 75075
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Connectivity and Mobility Small-to-medium Business (SMB) MDU
Services
Research Memberships Visibility Memberships Streaming Video Tracker Smart Home and Security Tracker Broadband Market Tracker Channel Analytics
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces
Resources
Press Releases Analyst Blog Parks in the News
Store
View Your Cart
About Us
Overview Team Contact Us Privacy Policy

Follow:

© 2023-2026 Parks Associates. All Rights Reserved. Privacy Policy

Design & Developed By Agency Partner Interactive