Providing market intelligence for more than 35 years

In The News

Esports Invasion: Overwatch League Finds Distribution on Disney XD, ESPN

It’s further evidence of the gap between esports and the mainstream coming to a close. The demand for esports content is only rising, with 10% of US broadband households watching it, according to recent Parks Associates research.

“While viewership of many traditional sports is waning, esports is well positioned to capture the attention of a generation that grew up playing video games,” Hunter Sappington, Park Associates research analyst, said. And if they’re not watching, chances are they’re playing. Parks said 62% of US broadband households play video games at least one hour per week.

From the article "Esports Invasion: Overwatch League Finds Distribution on Disney XD, ESPN" by Sarah Winegardner.

Previously In The News

DirecTV breaks free from AT&T

“Although AT&T starts with a 70% stake in DirecTV, they will likely wind down their investment over time,” said Steve Nason, research director for Addison, Texas-based consulting firm Parks Associates...

CuriosityStream Expands Its OTT Video Model

The experimentation with business models can help draw new subs and provide a point of differentiation, added Brett Sappington, senior director of research at Parks Associates . He said three SVoD...

Amazon Cooking Up DVR for Fire TV – Report

Despite recent gains by Fire TV, Roku maintained its lead in the streaming media player market as of Q1 2018, according to Parks Associates . Roku held 37% of the market, ahead of Amazon, Google and A...

Amazon to Open New Front in Streaming Wars

It would also open another front in a competitive streaming platform battle that pits Amazon's Fire TV against Roku Inc. , Google (Nasdaq: GOOG)'s Android TV and Apple TV (tvOS), as well as smart TV-f...