Yet despite the fact that a study by Parks Associates last year found that subscription video on demand (VOD) services like Netflix stand to lose $500 million per year due to password sharing, VOD executives are enthusiastic about service sharing.
From the article "Does Sharing Your Netflix Password Make You A Criminal?" by Christina Beck.
COVID-19 restrictions have changed habits, commented Steve Nason, research director at Parks Associates in Marketplace. "Consumers are captive right now, they're in their homes," he said. That's not l...
Fox Nation has an estimated 200,000 to 300,000 subscribers, according to Parks Associates research. But Bloomberg reported earlier this year that Fox is trying to expand its reach to make it a more po...
A new study has good news and bad news for the proliferating group of subscription video-on-demand services, especially the big new ones backed by major media companies. On the one hand, consumers are...
On top of that, the industry churn rate—a metric used to reflect cancelled subscriptions to streaming services overall—shot up 41% in Q1, the most recent statistic available, as consumers experimented...
