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Disney and FOX Don’t Think Their New Sports Bundle Will Wreck Cable TV. Are They in Denial?

Consulting firm Parks Associates found 40% of US traditional pay-TV subscribers still watch live sports via Legacy pay TV.

“This could be a win for the sport streaming consumer searching for their game, but it’s likely to come with a steep price,” said Eric Sorensen, director of the streaming video tracker for Parks Associates

From the article, "Disney and FOX Don’t Think Their New Sports Bundle Will Wreck Cable TV. Are They in Denial?" by Roger Cheng

Previously In The News

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NextTrip Announces Launch of Compass.TV Apple iOS and Google Android Apps

 Parks Associates' consumer research found 50% of people who consume video on a viewing device (TV, computer, tablet, or phone) watch a free, ad-supported service (FAST) or ad-based video on-demand se...

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As 2024 came to an end, the Parks Associates analyst team took a moment to reflect on another transformative year that highlighted the challenges and adaptability of the streaming market. Streaming pl...

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While Netflix sidesteps subscriber growth, the competition remains fixated on scale and sub gains as a means of increasing ad revenue (i.e. marketers), which they now see as a key component in the...

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