Providing market intelligence for more than 35 years

In The News

Diamond Sports ruling signals new era for local NBA, MLB, NHL streaming rights

A recent survey of 8,000 internet households from Parks Associates found that 42% of internet households in the U.S. say they subscribe to a traditional pay-TV service as of Q3 2024, down from 75% in 2017.

“There’s no reason why every single game couldn’t be available live [locally],” Jennifer Kent, VP of research at Parks Associates, tells The Current. “It’s just the blackouts. What we’re going to air tonight is totally about creating an exclusivity and maximizing the money that you can around that particular game. But they could stream [most] of these games today if they wanted to.”

From the article, "Diamond Sports ruling signals new era for local NBA, MLB, NHL streaming rights" by Chris Brooklier

Previously In The News

Smart Home Products: Impact on the Home Security Industry

At the same time, smart home solutions have invigorated a traditionally stagnant security market — security providers have been successful at converting legacy customers to interactive services, and 7...

2018 Residential Security Market Report: Home Monitoring Fees, DIY on Upswing

As has been the case for the past five years, Security Sales & Integration and Parks Associates have once again collaborated on the annual Residential Security Dealer Survey (a.k.a. Residential Market...

Smart Speakers Increasingly Used to Control Smart Home Products

Research from Parks Associates finds 28% of U.S. broadband households with a smart speaker utilize a voice assistant to control a smart home device, compared to only 12% that use the device to control...

The Smart Home Calls for Smart Retailing

Awareness and adoption of smart home products by everyday consumers has finally reached mass-market acceptance. According to Parks Associates, 48 percent of U.S. households with broadband intend to bu...