Providing Market Intelligence for 40 Years

In The News

Device UI Important to Consumers When Making a Purchase: Parks

Parks Associates' research found that an easy-to-navigate UI is crucial for attracting new customers. Asked about UI, 70% of consumer electronics purchasers said ease-of-use was "very important" to them when making a purchase. Ease-of-use is more important to women and older consumers. Apple TV and Roku got strong ratings for their UIs, while Chromecast did poorly.

When looking for something to stream, only 12% use a service's content recommendations as their first step. However, nearly half of OTT customers who recommend their service cite being able to discover new content is one of the top 3 features.

Parks said one-fifth of people cancelling an OTT subscription did so at least partly because they couldn't find anything to watch.

From the article "Device UI Important to Consumers When Making a Purchase: Parks" by Troy Dreier.

Previously In The News

Insurance, the Smart Home, and the Business of Keeping Customers Engaged

It takes a lot of time and money to acquire a customer, so once you have them, you better keep them. How can you do that if you only talk to them when they have a problem? Consumer engagement was a...

Top 5 Home Tech Trends and Opportunities for 2017: From Voice Control to VR

Parks Associates research indicates 40 percent of U.S. smartphone owners use voice-recognition software, generally eclipsing the use of phones for streaming music to speakers or video to a second scre...

Tech Execs: 2016 Will Be 4K’s Year in Live Sports Production

“You shoot a local soccer game with a camera or use your cell to shoot video and then play it on 4K TV,” he said, adding that taking photos in 4K and running them as a slideshow on TV is another prime...

Residential fiber is now table stakes for boosting NOI

A recent Parks Associates survey finds that about 4 in 10 U.S multi-dwelling apartment residents say they're open to bundling internet services with their monthly rent. What's more, over three-fourths...

Phone:
972-490-1113
Mailing Address:
2301 West Plano Parkway, Suite 210, Plano, TX 75075
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Broadband Small-to-medium Business (SMB) Connected Health
Services
Research Services: Custom and Consulting Research Projects Streaming Video Tracker Security Tracker Smart Home Tracker
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces Upcoming Industry Events
Resources
Press Releases Analyst Blog Parks in the News Connected Consumer Podcast 
About Us
Overview Team Contact Us
Store
View Your Cart

Follow Us to stay informed

© 2023-2025 Parks Associates. All Rights Reserved. Privacy Policy

Design & Developed By Agency Partner Interactive