Providing market intelligence for more than 35 years

In The News

Cutting the Cord: What's so wrong about sharing streaming video passwords?

The sharing of streaming video subscription passwords became a laughing matter during last week's Emmy Awards, but the funny business could eventually become a problem for video providers.

Credentials such as an email address and a password are needed to access video services, including Netflix and Hulu. And, in general, those credentials are intended to be used only by family members within a household.

But additional unauthorized sharing of credentials will likely cost broadband-delivered video services $500 million this year, according to a recent report from Parks Associates. For now, most video providers tend to look the other way.

From the article "Cutting the Cord: What's so wrong about sharing streaming video passwords?" by Mike Snider.

Previously In The News

HBO Max: Everything to know about HBO's streaming app

But two crucial streaming devices don't have HBO Max. Neither Roku nor Amazon Fire TV devices support HBO Max, even though those devices represent the vast majority of streaming devices in the US. Res...

Antenna-Only Homes Have Doubled Since 2013, Parks Says

According to Parks & Associates, that percentage has nearly doubled since 2013, reaching 15% of homes in 2016. “Pay-TV subscriptions have dropped each year since 2014, falling to 81% of U.S. broadb...

Pay TV Loses Ground To Antenna-Only Households

Some 15 percent of US broadband households now get all of their TV from an antenna. That number has increased steadily over the course of five years as pay TV subscriptions have seen a corresponding d...

Will the box office ever come back?

The pandemic's stay-at-home habits and the rise of streaming have conspired to create a strong appetite for watching new movie releases at home instead of in theaters. Parks Associates research indica...

Phone:
972-490-1113
Mailing Address:
2301 West Plano Parkway, Suite 210, Plano, TX 75075
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Broadband Small-to-medium Business (SMB) Connected Health
Services
Research Services: Custom and Consulting Research Projects Streaming Video Tracker Security Tracker Smart Home Tracker
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces Upcoming Industry Events
Resources
Press Releases Analyst Blog Parks in the News Connected Consumer Podcast 
About Us
Overview Team Contact Us
Store
View Your Cart

Follow Us to stay informed

© 2023-2025 Parks Associates. All Rights Reserved. Privacy Policy

Design & Developed By Agency Partner Interactive