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Cross-platform Content Navigation Emerges as Key to Consumer Engagement

October 11, 2023

As a result, according to a recent Parks Associates study, over a third (36%) of OTT subscribers have become “service hoppers” — dynamically subscribing, unsubscribing and resubscribing to services multiple times over the course of the year.

From the article, "Cross-platform Content Navigation Emerges as Key to Consumer Engagement" in Adeia Blog

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About Parks Associates

Cross-platform Content Navigation Emerges as Key to Consumer Engagement

Previously In The News

Looking to ‘cut the cord’? Consider an antenna

Sprint Owner Softbank To Buy ARM For IoT In Big Post-Brexit Deal

How Businesses Can Use VR to Win the Race to Consumers’ Hearts (and Homes)

Is Your Digital Health Strategy Thriving, Surviving Or Non-Existent?

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