Providing Market Intelligence for 40 Years

In The News

Corporate Real Estate AI Pilots Surge, ROI Still Elusive: Report

“Companies are looking for the best use cases for GenAI, and there is a lot of experimentation at play right now,” Kristen Hanich, director of research at Parks Associates, a market research and consulting company specializing in consumer technology products, in Dallas, told TechNewsWorld.

She pointed out that one of the main challenges companies face is related to data structure and cleanliness, which are immensely important for the reliability and validity of general AI. Another key challenge is that certain use cases people might assume are low-hanging fruit for GenAI, like lease abstraction, may not be in practice, and that hallucinations can cause operational and legal issues, she added.

“Embedding GenAI to specific workflows has a lot of potential for the right use cases, but it does take a specific approach to designing systems — virtualized workflows that are well-mapped and well understood, carefully trained models, and such — to create the reliability and consistency that companies need,” Hanich said.

“For those using public AI models, there is also the risk that data may be leaked,” she added. “We have seen companies get around this by leveraging private models instead.”

From the article, "Corporate Real Estate AI Pilots Surge, ROI Still Elusive: Report" by John P. Mello Jr.

Previously In The News

Roku Is Taking the Right Steps

Last August, market analysts at Parks Associates found that more than any other streaming media device -- including those from Amazon, Apple, and Google -- Roku was the leading brand and had increased...

Amazon and Netflix Look to Their Own Shows As the Key to World Domination

“A lot of the time content owners might not necessarily hold all the rights to their content in different markets,” says Parks Associates analyst Glenn Hower. “International content rights are hideous...

Netflix Is Killing It—Big Time—After Pouring Cash Into Original Shows

“There seemed to be an attitude around the industry that after House of Cards and Orange is the New Black, there was no way Netflix could catch lightning in a bottle again,” says Glenn Hower, a senior...

YouTube TV Goes Live in Google’s Biggest Swipe at Comcast Yet

The name YouTube alone carries weight as a signifier of people’s viewing habits migrating online. And for networks taking part in YouTube TV’s launch, that could make coming aboard the service seem li...

Phone:
972-490-1113
Mailing Address:
2301 West Plano Parkway, Suite 210, Plano, TX 75075
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Connectivity and Mobility Small-to-medium Business (SMB) MDU
Services
Research Memberships Visibility Memberships Streaming Video Tracker Smart Home and Security Tracker Broadband Market Tracker Channel Analytics
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces
Resources
Press Releases Analyst Blog Parks in the News
About Us
Overview Team Contact Us
Store
View Your Cart

Follow:

© 2023-2026 Parks Associates. All Rights Reserved. Privacy Policy

Design & Developed By Agency Partner Interactive