Providing market intelligence for more than 35 years

In The News

Corporate Real Estate AI Pilots Surge, ROI Still Elusive: Report

“Companies are looking for the best use cases for GenAI, and there is a lot of experimentation at play right now,” Kristen Hanich, director of research at Parks Associates, a market research and consulting company specializing in consumer technology products, in Dallas, told TechNewsWorld.

She pointed out that one of the main challenges companies face is related to data structure and cleanliness, which are immensely important for the reliability and validity of general AI. Another key challenge is that certain use cases people might assume are low-hanging fruit for GenAI, like lease abstraction, may not be in practice, and that hallucinations can cause operational and legal issues, she added.

“Embedding GenAI to specific workflows has a lot of potential for the right use cases, but it does take a specific approach to designing systems — virtualized workflows that are well-mapped and well understood, carefully trained models, and such — to create the reliability and consistency that companies need,” Hanich said.

“For those using public AI models, there is also the risk that data may be leaked,” she added. “We have seen companies get around this by leveraging private models instead.”

From the article, "Corporate Real Estate AI Pilots Surge, ROI Still Elusive: Report" by John P. Mello Jr.

Previously In The News

mHealth Study: Caregivers Want Medication Management Help

A study by Parks Associates finds that 11 percent of today’s caregivers are using mHealth tools that feature medication lists and reminders. However, that same study found that 27 percent of caregiver...

Selling Smart: Xfinity Home Rolls Out Its Own Connected-Home Products

Herscovici grins as he throws out that shock line, "but we certainly understand the frustration people feel when other product-support operators pass the buck, claim, 'It's not our problem.' The buck...

U.S. Mobile Data Growth Predicted To Slow Due To WiFi Use

More and more smartphone owners are using mobile data these days, and that shouldn’t be too much of a surprise given the increase in popularity of smartphones over the years and the numerous plans fro...

HBO Now And Starz Enter Top 5 In Ranking Of U.S. SVOD Services

In an update today of its ranking of subscription OTT services in the U.S., Parks Associates said HBO Now and Starz have entered the top five, trailing only streaming giants Netflix, Amazon and Hulu....