Providing Market Intelligence for 40 Years

In The News

Corporate Real Estate AI Pilots Surge, ROI Still Elusive: Report

“Companies are looking for the best use cases for GenAI, and there is a lot of experimentation at play right now,” Kristen Hanich, director of research at Parks Associates, a market research and consulting company specializing in consumer technology products, in Dallas, told TechNewsWorld.

She pointed out that one of the main challenges companies face is related to data structure and cleanliness, which are immensely important for the reliability and validity of general AI. Another key challenge is that certain use cases people might assume are low-hanging fruit for GenAI, like lease abstraction, may not be in practice, and that hallucinations can cause operational and legal issues, she added.

“Embedding GenAI to specific workflows has a lot of potential for the right use cases, but it does take a specific approach to designing systems — virtualized workflows that are well-mapped and well understood, carefully trained models, and such — to create the reliability and consistency that companies need,” Hanich said.

“For those using public AI models, there is also the risk that data may be leaked,” she added. “We have seen companies get around this by leveraging private models instead.”

From the article, "Corporate Real Estate AI Pilots Surge, ROI Still Elusive: Report" by John P. Mello Jr.

Previously In The News

Smart Home Gadgets Need To Live Together

Smart home technology that has long been knocking at doors will settle into the mainstream after rival gadgets and services become hassle-free guests that get along with one another, industry insiders...

Humanizing Connected Home Experiences: Using Machine Learning and Voice Control

Comcast’s senior executive Sridhar Solur will provide the opening keynote: “Humanizing Connected Home Experiences: Using Machine Learning and Voice Control” at the 21st-annual CONNECTIONS™: The Premie...

Hulu Valued At $5.8 Billion After Time Warner Investment

The new Hulu service is an attempt by its traditional entertainment company owners to secure their footing in television’s digital future, where streaming has become the norm and competition from deep...

Parks Associates Focus On Top 10 Entertainment Disruptors

Analysts and leading company executives, including Vivint Smart Home, Rovi, AT&T Digital Life, Schneider Electric, Comcast and Hewlett-Packard, all took part in panel discussions. A major highlight...

Phone:
972-490-1113
Mailing Address:
2301 West Plano Parkway, Suite 210, Plano, TX 75075
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Broadband Small-to-medium Business (SMB) Connected Health
Services
Research Services: Custom and Consulting Research Projects Streaming Video Tracker Security Tracker Smart Home Tracker
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces Upcoming Industry Events
Resources
Press Releases Analyst Blog Parks in the News Connected Consumer Podcast 
About Us
Overview Team Contact Us
Store
View Your Cart

Follow Us to stay informed

© 2023-2026 Parks Associates. All Rights Reserved. Privacy Policy

Design & Developed By Agency Partner Interactive