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Cord nevers don't know what they're missing, and pay TV needs to show them, says Parks' Sappington

Brett Sappington, senior director of research at Parks Associates, kicked off the first annual Pay TV Show detailing some of the emerging challenges and opportunities for the pay TV space.

He broke out the virtual MVPD space by operators (DirecTV Now, Sling TV), content producers (Hulu and Philo), online brands (YouTubeTV), consumer electronics makers (Playstation Vue) and OTT services (FuboTV). But he also pointed to the growing number of premium channels, sports networks, cable channels and broadcasters that are increasingly going over the top. He said that cable channels and content companies are getting more involved because they realize they need have a bigger market.

From the article "Cord nevers don't know what they're missing, and pay TV needs to show them, says Parks' Sappington" by Ben Munson.

Previously In The News

On Hunt for Content, AT&T Closes Deal for Chernin’s Otter Media

With the purchase, Otter Media ranks as one of the most valuable media upstarts of the last decade, said Brett Sappington, senior director of research at Parks Associates, a firm that focuses on emerg...

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Amid a slowing economy and the threat of inflation, consumer spending slowed over 2022. Despite this, consumers remained invested in streaming video consumption, with a record-high 23% of internet...

Apple earnings could offer clues on streaming performance

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Apple also provided statistics on smart speaker usage from the research firm Parks Associates. That report also found that playing music and getting the weather were the top uses of smart speakers, wh...

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