Providing market intelligence for more than 35 years

In The News

Cord-cutting: 6 things to know about dropping pay-TV

Consumers sometimes forget about the cost of broadband. On average, consumers pay $60 a month for high-speed internet access, which is often bundled with video, phone, and other services, according to Leichtman.

Consumers may need to get a faster connection, which can boost up monthly expenses, in order to stream HD video across multiple devices, according to Brett Sappington, director of research at Parks Associates. "You simply can't go with the lowest-cost connection," he said in an interview. 

From the article "Cord-cutting: 6 things to know about dropping pay-TV" by Jonathan Berr.

Previously In The News

TechTalk: How Google Nest is Getting Integrators Involved in ‘Connected Home’ Sales

During its CEDIA Expo TechTalk, Google Nest mentioned one key statistic that set the tone for the rest of the presentation: According to Parks Associates, 43% of US broadband households intend to purc...

Why MDUs Are Helping Expand the Smart Home Market

Parks Associates estimates that 30% (36 million households) of U.S. broadband households live in MDUs, 66% (79.5 million households) live in single-family homes and 4% (4.8 million households) report...

Report: Smart Home Devices Had Biggest Impact on Security Market in 2016

As for why dealers change their offerings, there are many possibilities. According to the Parks and SSI study, competitive forces are key. It could also be driven by the consumer, as more homeowners a...

Insurance, the Smart Home, and the Business of Keeping Customers Engaged

It takes a lot of time and money to acquire a customer, so once you have them, you better keep them. How can you do that if you only talk to them when they have a problem? Consumer engagement was a...

Phone:
972-490-1113
Mailing Address:
2301 West Plano Parkway, Suite 210, Plano, TX 75075
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Broadband Small-to-medium Business (SMB) Connected Health
Services
Research Services: Custom and Consulting Research Projects Streaming Video Tracker Security Tracker Smart Home Tracker
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces Upcoming Industry Events
Resources
Press Releases Analyst Blog Parks in the News Connected Consumer Podcast 
About Us
Overview Team Contact Us
Store
View Your Cart

Follow Us to stay informed

© 2023-2025 Parks Associates. All Rights Reserved. Privacy Policy

Design & Developed By Agency Partner Interactive