Providing Market Intelligence for 40 Years

In The News

Cord Cutters Face A Sea Of Streaming Option

Hartstein’s decision was made easier because of a flood of Internet-streaming services that allow consumers to cobble together their own video packages. There are more than 100 Internet-video services operating in the U.S., with at least 40 percent launching during the last two years, according to Dallas consulting firm Parks Associates.

Although Netflix, Hulu and Amazon Prime kicked off the streaming revolution, the field is getting more crowded with new entrants serving up niche programming including wrestling, Japanese anime and South Korean soap operas.

From the article "Cord Cutters Face A Sea Of Streaming Option" by Meg James and Yvonne Villarreal.

Previously In The News

Apple earnings could offer clues on streaming performance

Consumers get a year of the streaming service for free with purchase of a new Apple device. Converting those users into paying customers might be tricky, said Steve Nason with Parks Associates....

Apple’s HomePod Has Arrived. Don’t Rush to Buy It.

Apple also provided statistics on smart speaker usage from the research firm Parks Associates. That report also found that playing music and getting the weather were the top uses of smart speakers, wh...

The streaming wars are flooding us with TV

Password sharing cost streaming companies about $9.1 billion last year, according to data from the research firm Parks Associates. From the article "The streaming wars are flooding us with TV".

CBS sees consumers taking as many as 10 OTT video subscriptions

If DeBevoise’s 10 OTT service prediction comes true, and Parks Associates’ latest top 10 U.S. OTT video service rankings hold up, then All Access and Showtime OTT have a good shot at making the cut as...