Providing market intelligence for more than 35 years

In The News

Content providers will take control of their OTT future

The global OTT devices and services market is expected to grow at a CAGR of 20.6 percent between 2016 and 2020, according to the latest report from Research and Markets. In Western Europe, in particular, Parks Associates found that OTT video usage is expanding, with 55 percent of UK broadband households and 51 percent in France watching TV programming and movies online.

As OTT video consumption continues to rise, video quality is becoming increasingly important. One in five viewers will abandon poor experiences immediately, regardless of genre. Given the explosion in OTT viewing and significance of high video quality, 2017 could be the year that content providers stop depending on pay-TV operators in terms of whether or not they’re able to guarantee quality of service (QoS) for subscribers.

From the article "Content providers will take control of their OTT future" by Jaques Le Mancq.

Previously In The News

12 Home Security System Myths That Make You Worry (But Aren’t True)

A Parks Associates survey revealed that 70% of users describe their systems as “easy to manage.” Experts stress usability is now a design priority, making home security accessible to all. According...

Google Home web app adds unified device controls

Average homes are adopting across brands, the research firm Parks Associates reported, with more than two in five U.S. internet households owning a smart home product from at least one brand. From...

The Best Smart Home Tech from IFA Berlin

The Connectivity Standards Alliance said it’s seeing “consistent growth” from Matter certifications, and vendors here increasingly positioned Thread radios and multi-admin support as table stakes, rat...

The Radical Changes That Are Making Your Smart Home Less Dumb

Most homes are “smart”: Consumer-tech tracking firm Parks Associates reports just over half of internet-connected U.S. households own at least one smart speaker. From the article, "The Radical...