Providing Market Intelligence for 40 Years

In The News

Consumers remain wary over safety of health wearables, wellness apps

While use of health devices and wearables continues to rise, consumers remain wary about the security of their personal health data when using the tools.

About 35 percent of consumers say they fear their health data will not remain confidential if put online, and 23 percent of broadband household owners cite privacy and security concerns in using connected health devices, according to a new Parks Associates report.

Consumer wariness regarding connected technology could stall innovation and stifle use and adoption if it is not addressed by vendors, Harry Wang, Parks Associates' director of health and mobile product, told FierceMobileHealthcare in an email interview. 

From the article "Consumers remain wary over safety of health wearables, wellness apps" by Judy Mottl.

Previously In The News

Here's Why Facebook Might Need To Work Faster To Stop The Flow Of Fake News

As Facebook CEO Mark Zuckerberg publishes his manifesto outlining the company's ongoing commitment to filter out false news and hoaxes without undermining free speech, the findings from a new study by...

Revenge of the Antenna

The percentage of broadband-connected households using antenna-delivered broadcast TV has jumped from 9 percent to 15 percent over the past three years. And the percentage getting pay-TV service has d...

US Car Owners Prefer Bundling Connected Car and Mobile Data Bills, Says Parks Associates

A new research from Parks Associates shows that 62% of U.S. car owners would prefer to bundle vehicle data charges with their mobile data bill, while only 12% prefer a direct billing relationship with...

Sharing Netflix Or HBO Go Passwords Is Now a Federal Crime

Unauthorized use off Netflix or HBO passwords of paying customers generated a loss of more than $500 million in revenue in 2015, Parks Associates research showed. However, major VoD companies dispute...