In The News

Consumers Prefer Connected TV Over 3D

December 20, 2011

Despite all of the options available to get one’s visual entertainment, television still is one of the most popular devices out there. According to new consumer research from Parks Associates, 20% of all U.S. households with broadband intend to purchase a new flat-panel television by the end of the year.

While the findings don’t necessarily represent the death knell for 3DTV (which has had trouble catching on with consumers), they do show that consumer interests lie elsewhere. “It’s definitely a reflection of consumer sentiment today that is much more highly geared to connectivity and its practical benefit; that is, greater access to content through services such as Netflix and others,” Kurt Scherf, vice president and principal analyst at Parks Associates tells Marketing Daily. “We’re actually seeing 3D and connected technologies built into a large number of televisions, so consumers are actually getting both capabilities. It’s just that online access to content resonates more strongly with them today.”

With prices coming down, more middle-class families are also getting into the game of buying these advanced TVs, Scherf says. According to the report, 20% of middle class households (those with annual incomes of $50,000 - $75,000) intend to purchase smart TVs this holiday season, compared with 12% of households with incomes about $75,000. Another factor: children. Families with children in the house were more likely to buy an advanced television than those without kids (17% vs. 10%).

“Through services such as Netflix, Hulu Plus, and ESPN 3, consumers can find a growing number of television content through online outlets,” Scherf says. “As consumers consider their monthly expenditures and think about what content can be found via online channels, smart TVs and other connected consumer electronics present an ever-viable option for consumers to watch programming.”

From the article, "Consumers Prefer Connected TV Over 3D" by Aaron Baar

Previously In The News

Now with Streaming Stick, Roku isn't sweating the blitz

Though Roku doesn't release sales figures, some outside data back up the notion of Roku's marketplace traction. A study from NPD found that Roku owners stream more than owners of other devices, and...

CEO: Roku's future is TV's future (Q&A)

As Netflix and YouTube put video streaming into day-to-day lives, competition among streaming-media boxes has grown from the two-horse race -- Apple TV versus Roku -- to include Google's Chromecast...

Don't assume Apple will own the smart home -- here's why

Consider usage, though, and the underdog's prospects start looking up. From a Parks Associates study, while Apple has sold more units globally, about 37 percent of US households with a streaming me...

Google's Chromecast: Holding market share, losing viewers

Good news, bad news for Google: Chromecast is holding onto its slice of the streaming-video device market even as new rivals like Amazon's Kindle Fire TV emerge, but Chromecast is being used less a...

‹
1
2
3
4
5
6
7
8
9
10
...
41
42
›