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Consumer trust in data privacy is beginning to wane

May 13, 2026

New research from Parks Associates suggests that consumer confidence in the security of their data is slipping—and not only that, it is also starting to impact adoption.

The new report shows that after years of gradual improvement in consumer confidence, trust levels are declining: fewer consumers today believe they can trust companies with their data or that they receive meaningful value in return.

From the SecurityWorldMarket.com article, "Consumer trust in data privacy is beginning to wane"

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Consumer trust in data privacy is beginning to wane

Previously In The News

46% of pay-TV subscribers show interest in smart more control features, survey finds

Interest Is Growing for a More Interactive TV-Watching Experience

More Than 60% of U.S. Households Feel They’re Paying Too Much For Electricity

Another View: 3 Smart Home Trends Retailers Should Watch This Year

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