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Consumer trust in data privacy is beginning to wane

May 13, 2026

New research from Parks Associates suggests that consumer confidence in the security of their data is slipping—and not only that, it is also starting to impact adoption.

The new report shows that after years of gradual improvement in consumer confidence, trust levels are declining: fewer consumers today believe they can trust companies with their data or that they receive meaningful value in return.

From the SecurityWorldMarket.com article, "Consumer trust in data privacy is beginning to wane"

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About Parks Associates

Consumer trust in data privacy is beginning to wane

Previously In The News

Apple Inc. Could Have Trouble Selling a $200 Apple TV

IoT Cybersecurity, ‘Cascading’ Failures, Worry Consumers Most About Connected Home

How Do Consumers Research Smart Home Gear?

Network Security: Hacking Fears Could Scare Consumers Away from Smart-Home Devices

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