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In The News

Consumer Interest Grows for Monthly AI Home Assistant Services

Parks Associates' compelling study finds that between 42% and 52% of consumers are inclined to subscribe to a monthly service for an AI smart home assistant that provides essential features such as safety, security, maintenance, and convenience.

As highlighted by Elizabeth Parks, President and CMO of Parks Associates, these features significantly improve the core values of smart homes and allow AI to elevate them further.

Parks Associates' report delves into how consumers perceive AI and their readiness to pay for these kinds of services. The data suggests that those who already own security systems greatly appreciate the benefits delivered by AI technology, with 81% finding at least one AI-powered benefit exceptionally valuable.

According to Parks, understanding the complexities of consumer needs is crucial for service providers in the smart home sector. Companies that offer tailored, intelligent services can meet the diverse preferences of their customer base effectively.

From the article, "Consumer Interest Grows for Monthly AI Home Assistant Services" by Caleb Price

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America’s Over-The-Air Audience Remains Steady Amid Streaming Era

Per tech research firm Parks Associates, 30% of OTA households prefer to have antennas to watch live news, and 20% prefer them for live TV, sports, and movies. From the article, "America’s Over-The...

Building Grid Resilience Amid Climate Change

According to Parks Associates, there is a strong overlap with security and smart home households and solar panel ownership: 17% of security system owners report also owning solar panels, compared to j...

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Parks Associates hosted the 18th annual CONNECTIONS Summit at CES, bringing industry leaders from the connected home together to share insights and updates on the state of the smart home and security...

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A separate study from Parks Associates found that Prime Video still remains the No. 1 SVOD service in the United States, based on subscriber tallies. Prime is estimated to have 160 million members in...

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