Providing market intelligence for more than 35 years

In The News

Consumer Interest Grows for Monthly AI Home Assistant Services

Parks Associates' compelling study finds that between 42% and 52% of consumers are inclined to subscribe to a monthly service for an AI smart home assistant that provides essential features such as safety, security, maintenance, and convenience.

As highlighted by Elizabeth Parks, President and CMO of Parks Associates, these features significantly improve the core values of smart homes and allow AI to elevate them further.

Parks Associates' report delves into how consumers perceive AI and their readiness to pay for these kinds of services. The data suggests that those who already own security systems greatly appreciate the benefits delivered by AI technology, with 81% finding at least one AI-powered benefit exceptionally valuable.

According to Parks, understanding the complexities of consumer needs is crucial for service providers in the smart home sector. Companies that offer tailored, intelligent services can meet the diverse preferences of their customer base effectively.

From the article, "Consumer Interest Grows for Monthly AI Home Assistant Services" by Caleb Price

Previously In The News

Parks Associates: US OTT Adoption Up 12%

The adoption of over-the-top (OTT) video services among US broadband households has increased by 12% since the third quarter of 2014, according to Parks Associates. The research firm said that both...

Comcast says traditional TV viewing is up, but subscribers are down across the board

According to a recent report on TV viewership from Parks Associates, 20% of US broadband households don't have a pay-TV service, while 12% of those homes cut the cord in 2018. The report found that f...

Parks: Netflix retains OTT top-spot in the US

“Importantly, all of these services have increased their subscriber base over the past year. The top five OTT services have stayed consistent, primarily through maintaining or growing the massive user...

Cord-Cutting On The Rise In The US

“Pay TV subscriptions have dropped each year since 2014, falling to 81% of US broadband households in Q3 2016,” said Brett Sappington, senior director of research, Parks Associates. “Several factor...