Providing market intelligence for more than 35 years

In The News

Consumer Healthcare: Growing Importance of Patient Education and Communications Solutions

As these solution providers emerge, care organizations also are remapping their patient communications strategies, and rethinking how they manage patient experiences in and out of clinical settings. Many care organizations recognize that a holistic approach is better and more effective than today's siloed approach, which is centered on patient diagnosis and point-of-care settings.

This recognition gives rise to what Parks Associates views as a second major trend: Care organizations will invest heavily in integrated patient engagement solutions that break the care setting silos, go beyond current state or diagnosis, or both.

From the article "Consumer Healthcare: Growing Importance of Patient Education and Communications Solutions" by Harry Wang, Senior Director of Research at Parks Associates.

Previously In The News

Streaming Services Are Vying For Dominance In India As Cord Cutting Finally Takes Off

In last few years, the conversation around cutting the cord has gained considerable traction in the U.S. Cord-cutting refers to the pattern of viewers canceling their DTH (direct-to-home) or cable TV...

Steven Spielberg Shuns Movie Home In Streaming Deal

Still, Peacock ranks eighth among the major subscription streaming services, with only 10% of broadband households reporting that they pay for one of Peacock's two subscription services, according to...

Wall Street isn’t sure Roku can lead cord cutters to the promised land

One of the secrets of Roku's success has been its expansion beyond its roots as a set top box maker (a term the company tries to avoid). To do this, Roku CEO Anthony Wood built a loyal customer follow...

Roku Shares Skyrocket Due to Impressive Streaming Numbers

So far, Roku has been able to keep its lead as the top video streaming device maker. In May, for instance, research firm Parks Associates said Roku was the market leader in the Internet video streamin...