Providing consumers with clear, straightforward information on security is especially important as many remain wary about the privacy of their health information.
That wariness regarding connected technology could stall innovation and stifle use and adoption if it is not addressed by vendors, Parks Associates' director of health and mobile product, told FierceMobileHealthcare in August.
From the article "Consumer Electronics Association releases privacy guidelines for wellness device data" by Katie Dvorak.
The home video market is constantly shifting as evolving streaming models and digital entertainment options continue to shape human behavior. Looking deeper at the emerging trends heading into 2025, P...
Parks Associates’ latest research from its Video Services Consumer Insights Dashboard reports 56 million (46%) US internet households are Cord Cutters, which illustrates the dominance of streaming vid...
 Parks Associates' consumer research found 50% of people who consume video on a viewing device (TV, computer, tablet, or phone) watch a free, ad-supported service (FAST) or ad-based video on-demand se...
As 2024 came to an end, the Parks Associates analyst team took a moment to reflect on another transformative year that highlighted the challenges and adaptability of the streaming market. Streaming pl...