In The News

Consumer Awareness Of VR Technology Is Low

May 29, 2016

“Despite the recent industry excitement around VR, overall consumer awareness of this technology is low< " according to Brett Sappington of Parks Associates.

“Virtual reality has the potential to have significant impact on many market sectors, particularly those that benefit from immersion and engagement,” Sappington said. “Despite the recent industry excitement around VR, overall consumer awareness of this technology is low.

From the article "Consumer Awareness Of VR Technology Is Low" by Robert Briel.

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About Parks Associates

Consumer Awareness Of VR Technology Is Low

Previously In The News

Research: ARPU for US bundled services increasing

The Smart Money: The Evolution of Smart Locks in Smart Homes

Don’t Interrupt My Show! and Other Consumer Concerns with Interactive Streaming

Roku wants to grow to 100 million active user accounts in next 18 months

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