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Consumer Awareness Of VR Technology Is Low

May 29, 2016

“Despite the recent industry excitement around VR, overall consumer awareness of this technology is low< " according to Brett Sappington of Parks Associates.

“Virtual reality has the potential to have significant impact on many market sectors, particularly those that benefit from immersion and engagement,” Sappington said. “Despite the recent industry excitement around VR, overall consumer awareness of this technology is low.

From the article "Consumer Awareness Of VR Technology Is Low" by Robert Briel.

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About Parks Associates

Consumer Awareness Of VR Technology Is Low

Previously In The News

COVID-19 Spurred AVOD's Growth Amid Flurry of Big Media Plays, Parks Event Told

Google's DIY Security Exit Spurs Doubts About Segment's Future: Parks

Where’s the antenna support on streaming-TV boxes?

Could a Button for Improved AI on Galaxy S8 Help Samsung Move Past Its Recent Stumble?

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