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Consumer Awareness Of VR Technology Is Low

May 29, 2016

“Despite the recent industry excitement around VR, overall consumer awareness of this technology is low< " according to Brett Sappington of Parks Associates.

“Virtual reality has the potential to have significant impact on many market sectors, particularly those that benefit from immersion and engagement,” Sappington said. “Despite the recent industry excitement around VR, overall consumer awareness of this technology is low.

From the article "Consumer Awareness Of VR Technology Is Low" by Robert Briel.

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Consumer Awareness Of VR Technology Is Low

Previously In The News

Survey Says: The Future of Smart Homes and Appliances Has Arrived

Report: Netflix’s Password-Sharing Crackdown Not Going Great

The Sound Of The Internet Of Things (And Why It Matters For Brands)

Streaming service bundles are a new way to attract subscribers

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