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Consumer Awareness Of VR Technology Is Low

May 29, 2016

“Despite the recent industry excitement around VR, overall consumer awareness of this technology is low< " according to Brett Sappington of Parks Associates.

“Virtual reality has the potential to have significant impact on many market sectors, particularly those that benefit from immersion and engagement,” Sappington said. “Despite the recent industry excitement around VR, overall consumer awareness of this technology is low.

From the article "Consumer Awareness Of VR Technology Is Low" by Robert Briel.

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Consumer Awareness Of VR Technology Is Low

Previously In The News

Comcast, Walmart in talks to develop and distribute smart TVs

Netflix, Inc. (NFLX): William Blair's Bull Case Points To $185 Price Target

Is The Increasingly Crowded Streaming Marketplace Going to Turn Consumers Back to Piracy?

Will One Bot Rule Them All?

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