Providing market intelligence for more than 35 years

In The News

Connecting the home the IoT way

The significant factor for IoT is that it is being integrated into all facets of the digital ecosystem including IPTV. IoT is driving the reinvention of consumer technologies. Connected products are taking on new form factors and providing new use cases, content providers are leveraging greater bandwidth to enable new content experiences.

According to Parks Associates’ latest research, in 2016 U.S. broadband households own an average of 8.1 connected computing, entertainment, or mobile devices, plus another 2.1 connected home devices. More than one-third of consumers own a connected health device, and over 63 million broadband households subscribe to an OTT video service.

From the article "Connecting the home the IoT way" by Aspen Lite.

Previously In The News

Selling Smart: Xfinity Home Rolls Out Its Own Connected-Home Products

Herscovici grins as he throws out that shock line, "but we certainly understand the frustration people feel when other product-support operators pass the buck, claim, 'It's not our problem.' The buck...

U.S. Mobile Data Growth Predicted To Slow Due To WiFi Use

More and more smartphone owners are using mobile data these days, and that shouldn’t be too much of a surprise given the increase in popularity of smartphones over the years and the numerous plans fro...

Consumer Desktop Adoption Declines 30% Since 2009

New consumer research from Parks Associates finds a continued decline in the adoption rate for desktop computers. The report reveals that since 2009, nearly one third of U.S. broadband households have...

New Research Reveals Priorities For Carrier Switchers

As carriers priorities shift from increasing the average revenue per user to managing churn, consumers’ priorities have been changing as well. For example, the two-year contract, long a staple of user...