In The News

Competitive Info: Even Ad-Supported Streaming Tiers Are Costing More.

December 18, 2025

About 45% of U.S. households watched free ad-supported streaming TV in Q1 2025, up from 42% during the same period a year earlier, according to an October 2025 report from Parks Associates.

From the Inside Radio article, "Competitive Info: Even Ad-Supported Streaming Tiers Are Costing More."

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Streaming video continues to grow as the dominant method of home entertainment consumption in the United States, according to new data released by Parks Associates. The firm reports that 91% of U.S...

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About Parks Associates

Competitive Info: Even Ad-Supported Streaming Tiers Are Costing More.

Previously In The News

Parks: 38% of U.S. Internet Homes Subscribe to Sports Streaming Service

Sports Streaming Jumps in Popularity: Report

Research: 38% US internet homes subscribe to sports streaming service

Streaming services reach 91% of U.S. households, Parks Associates reports

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