In The News

Competitive Info: Even Ad-Supported Streaming Tiers Are Costing More.

December 18, 2025

About 45% of U.S. households watched free ad-supported streaming TV in Q1 2025, up from 42% during the same period a year earlier, according to an October 2025 report from Parks Associates.

From the Inside Radio article, "Competitive Info: Even Ad-Supported Streaming Tiers Are Costing More."

Previously In The News

Household Spending On Streaming Subscriptions Drops To $73 a Month (Down From $90 In 2021)

Household spending on streaming services dropped to $73 a month, with the new data from Parks Associates and Adeia suggesting that average spending on these subscription services is down from $90 a mo...

Parks: Household Spending on Streaming Subscriptions Slumps

In the runup to a Sept. 19 webinar entitled "AVOD, FAST, Freemium: Effective Advertising in the New Video Landscape," Parks Associates is reporting that internet household spending on streaming subscr...

30% of U.S. Homes Have At Least 3 Smart Home Devices as Adoption Grows

30% of U.S. Homes Have At Least 3 Smart Home Devices as Adoption Grows Smart home device adoption is increasing, with nearly 30% of U.S. internet households now having three or more smart home devi...

Monitoring Matters: PERS and Lifestyle Management Opportunities

While speaking at the Parks Associates Connections Conference in May, I discovered that I wasn’t the only speaker suggesting that the word we will all hear more and more when it comes to home technolo...

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About Parks Associates

Competitive Info: Even Ad-Supported Streaming Tiers Are Costing More.

Previously In The News

Household Spending On Streaming Subscriptions Drops To $73 a Month (Down From $90 In 2021)

Parks: Household Spending on Streaming Subscriptions Slumps

30% of U.S. Homes Have At Least 3 Smart Home Devices as Adoption Grows

Monitoring Matters: PERS and Lifestyle Management Opportunities

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