Providing Market Intelligence for 40 Years

In The News

Comcast’s StreamSaver bundle ups price to $18 a month

Parks Associates published its “State of Streaming” report, which revealed service bundling to be the fastest growing enticement for consumers to switch telecom services.

Also interesting: Based on Parks’ survey of more than 8,000 adult U.S. consumers, streaming services have replaced pay TV packages as the top bundled enticement for telecom operators.

“Pay TV is no longer the top service bundled with home internet — streaming video add-ons have taken the top spot. Forty percent of broadband households now bundle a streaming video subscription with their home internet service, making it the clear anchor of the new home services bundle,” Parks said in its report.

From the article, "Comcast’s StreamSaver bundle ups price to $18 a month" by Daniel Frankel

Previously In The News

Why Cell Phone Service From Your Cable Company May Make Sense

"Plans from Xfinity Mobile and Spectrum Mobile are generally much less expensive than comparable plans from the major mobile brands," says Kristen Hanich, senior analyst at the market research firm Pa...

Watch, Meet Smartwatch: Fossil And Misfit Think They're A Perfect Match

Harry Wang, director of mobile and health products research at Dallas-based Parks Associates, said the digital fitness tracker is the fastest-growing category in the connected health device market, an...

21 Smart Speaker Superpowers

Almost unheard of as recently as five years ago, smart speakers are on their way to becoming as ubiquitous as the microwave. As of early 2019, a third of U.S. homes with high-speed internet access had...

Antenna Users: Rescan to Keep Getting Free TV

If you're just getting started with free, over-the-air TV, you're in good company. Even many consumers who have switched to streaming video services, such as DirecTV Now or Sling TV, use an antenna fo...