Providing market intelligence for more than 35 years

In The News

Comcast’s Decision To Add Netflix To Its X1 Cable Boxes Proves Who Cable’s Real Enemy Is (And It Isn’t Netflix)

Research firm Parks Associates estimates that 64 percent of U.S. broadband households subscribe to streaming video service but that only 36 percent of U.S. broadband households are using streaming players. That spread is partly attributable to people using gaming consoles, Blu-ray players or other devices, but it also includes people who use streaming services on their portable devices but haven’t streamed content to their living room TVs yet. There’s tremendous room for growth as devices continue to get faster, smaller and cheaper. Also, nearly all of the major TV manufacturers are now selling internet-ready TVs that work streaming services even without the need for a TV-connected device.

From the article "Comcast’s Decision To Add Netflix To Its X1 Cable Boxes Proves Who Cable’s Real Enemy Is (And It Isn’t Netflix)" by Scott Porch.

Previously In The News

Netflix Has Lowest Churn Rate Among OTT Services: Study

Netflix is by far the largest subscription OTT video service provider, with 52% of all U.S. broadband homes taking it by the end of last year, but it also enjoys the lowest churn rate as a percentage...

Comcast Pursues Bigger Piece Of Smart Home Market

“First and foremost, we have over the past year and a half focused heavily on disrupting the home security market,” Dan Herscovici, senior vice president and general manager of Xfinity Home, said in a...

Apple Inc.’s (AAPL) Apple TV Is Back In The Game

A report just released by Parks Associates says that Apple TV sales in the U.S. increased by a whopping 50% in 2015 compared to 2014. That's the largest gain of any of the big players and brought AAPL...

Study: Spanish-Speaking Subs More Likely To Pay For TV

“While pay TV penetration has declined among U.S. broadband households, adoption has remained steady among Spanish-preferred and bilingual households over the past few years,” Brett Sappington, Parks...

Phone:
972-490-1113
Mailing Address:
2301 West Plano Parkway, Suite 210, Plano, TX 75075
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Broadband Small-to-medium Business (SMB) Connected Health
Services
Research Services: Custom and Consulting Research Projects Streaming Video Tracker Security Tracker Smart Home Tracker
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces Upcoming Industry Events
Resources
Press Releases Analyst Blog Parks in the News Connected Consumer Podcast 
About Us
Overview Team Contact Us
Store
View Your Cart

Follow Us to stay informed

© 2023-2025 Parks Associates. All Rights Reserved. Privacy Policy

Design & Developed By Agency Partner Interactive