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In The News

Cisco Will Use Data Science To Counter OTT Password Sharing

OTT video service credential sharing – or password sharing – cost the media industry $500 million in direct revenues during 2015, according to research published by Parks Associates in July. Now Cisco is working on a solution that could put an end to this phenomenon, which impacts Pay TV operators (via their Pay Lite and TV Everywhere services) the same way it affects other OTT providers. The anti-sharing fix harnesses the kind of algorithmic data science that the credit card industry uses to identify fraud and was demonstrated at IBC recently.

From the article "Cisco Will Use Data Science To Counter OTT Password Sharing" by John Moulding.

Previously In The News

Parks: OTT Video Churn Holds Steady At Around 20 Percent

Roughly 1 in 5 U.S. broadband households (19%) have canceled an OTT video service in the past 12 months, according to new market research from Parks Associates. The rate of OTT video customer churn ha...

Parks Finds Smartwatch Adoption in 14% of U.S. Broadband Households

Smartwatches are increasingly popular while tablets may have peaked, according to research from Parks Associates. The “360 View: Mobility & The App Economy” report found that smartwatch adoption reach...

It’s Playball for MLB and Facebook

A Bloomberg story on the agreement said that insiders put the price for the package at between $30 million and $35 million. It said that Facebook is broadening its sports lineup. Last year, it agreed...

Parks: Smart Home Devices Driving Higher Demand for Tech Support, But Computer Problems are in Steady Decline

Consumer computer problems, as well as problems with entertainment devices are declining steadily year-over-year, dropping by more than 50% since 2014, according to a new report from Parks Associates....

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