Register

I agree with the Privacy Policy

In The News

Churn, Churn, Churn: Streamers Battle to Retain Subscribers

July 24, 2023

Parks Associates projects the number of U.S. households using ad-supported streaming services will reach 52 million in 2027, a compound annual growth rate of 67%.

From the article, "Churn, Churn, Churn: Streamers Battle to Retain Subscribers" by Stephanie Prange and Erik Gruenwedel.

Previously In The News

Is Cable or Streaming Cheaper? The Answer Isn't Clear-Cut

According to a July 2022 study from Parks Associates, roughly one-quarter of American households subscribe to nine or more streaming services, while 50% of us have at least four. From the article,...

Cord nevers don't know what they're missing, and pay TV needs to show them, says Parks' Sappington

Brett Sappington, senior director of research at Parks Associates, kicked off the first annual Pay TV Show detailing some of the emerging challenges and opportunities for the pay TV space. He broke...

vMVPD market shakeout won’t happen in 2018, analysts say

The group, however, didn’t bite, forming a consensus that these are the early days for the virtual MVPD industry. Despite rampant competition for subscribers, high programming costs and loss-leader pr...

How to tell who’s winning — and who’s losing — the streaming wars

Most companies don’t disclose quarterly churn rates, though third-party organizations such as The NPD Group and Parks Associates track cancellations through research and surveys. Data from analytics f...

‹
1
2
...
480
481
482
483
484
485
486
...
730
731
›

Smart Home: Products And Services

Consumer Electronics and Entertainment

Broadband and Mobility

Connected Health and Wellness

MDU / Multifamily

SMB

Strategic Consulting Unit

Primary Research

Research Services

Event

Analyst Insights

Media

About Parks Associates

Churn, Churn, Churn: Streamers Battle to Retain Subscribers

Previously In The News

Is Cable or Streaming Cheaper? The Answer Isn't Clear-Cut

Cord nevers don't know what they're missing, and pay TV needs to show them, says Parks' Sappington

vMVPD market shakeout won’t happen in 2018, analysts say

How to tell who’s winning — and who’s losing — the streaming wars

Providing market intelligence for more than 35 years

Phone:

Email:

Mailing Address:

Expertise

Services

Events

Resources

About Us

Store