Providing market intelligence for more than 35 years

In The News

Caregivers tapping mHealth devices for emergency notification capabilities

Nearly half of U.S. caregivers residing in a broadband household are tapping a digital health device as part of their care-taking routine, with 8 percent using an electronic watch and another 8 percent using online tools, reveals a new Parks Associates' report, "360 View: Health Devices and Services for Connected Consumers 2014."

The report notes 44 percent of current and future caregivers expressed interest in using an electronic panic device for emergency incidents, and 30 percent find a smartwatch with a panic feature appealing, according to an announcement. Parks Associates expects 32 million consumers will be actively tracking personal health and fitness online or by mobile devices by 2016 and predicts connected trackers will account for 81 percent of digital fitness tracker sales by 2018, with 66 million units sold.

The increasing use of mHealth digital devices for home-based care reflects two trends: an increasing number of households featuring a caregiver and advancing technology that can help those in the role, according to the report.

From the article "Caregivers tapping mHealth devices for emergency notification capabilities" by Julie Mottl.

Previously In The News

Euro SVOD Lags The US

New research from Parks Associates shows that in the UK, 55% of broadband homes watch OTT video. In France, the total is 51%. The levels of OTT usage lag that of the US, where 70% of broadband home...

The New Face Of Digital Piracy: Part One

Consider: the Motion Picture Association of America estimated global losses to the movie industry at $18.2 billion — and that was in 2005. CreativeFuture, citing a 2013 study by NetNames, states that...

Do YOU give your Netflix password to friends? AI that can track down users who illegally share accounts is unveiled

Synamedia’s new AI isn’t just for small-time fee avoiders. Additional research from Parks Associates found that by 2021, credentials sharing will account for $9.9 billion of losses in pay-TV revenu...

More than 50% US broadband households subscribe to both pay-TV, OTT video service

New consumer research from Parks Associates shows that 53 percent of US broadband households subscribe to both a pay-TV service and at least one OTT video service. According to the ‘OTT Video & TV...