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Can WiFi Routers Be Sexy?

May 18, 2016

Internet of Things

"The start-ups likely interpret the router space as relatively commoditized and see an opportunity to differentiate with new features," says Brad Russell, a research analyst with Parks Associates in Dallas. And looks will be a big part of that. “Routers used to be seen as a purely functional device with a bunch of unsightly antennas that you'd hide inside a room,” he says. “Now they're designed to be Apple-esque things that are beautiful to look at."

From the article "Can WiFi Routers Be Sexy?" by Dan Tynan.

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A study from earlier this year found pirating websites and password sharing could cost providers around $113 billion in the next five years alone. Conducted by Parks Associates, the research found tha...

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Elizabeth Parks, president of Parks Associates was quoted in USA Today this week as saying: “It’s a challenging time for service providers to make the money work. It makes sense that there will be a l...

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